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Workshop 1: Business in Search for New Learning and Educational Inputs - feedback by the moderator

Event:
19th CEEMAN Annual Conference
Georgia - Tbilisi | 2011
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We had three speakers in our workshop. The first one was Antoine Bardon, President of the French Business Council, Georgia. He talked about the need for business training in this country in the very local context that we have here. He focused on two relevant sectors: tourism and hydro energy. He explained the need to design and develop schools that can address the needs of these two sectors. He also told us how the Georgian government is looking to develop tourism in this country. 

The next talks were given by myself and Ivo Matser, Chief Executive Officer of TSM Business School in the Netherlands. We spent some time on how business is learned. I spoke a little bit about the research that we do on how businesses learn and what that means for businesses as they grow and develop. Once they get used to learning, they move along a learning conveyor belt and employees in those businesses also join educational programs. I used a case study on how businesses learn and how we used public sector money to test out those ideas and demonstrate that they work and how we used that knowledge to leverage private sector investment in a business growth program for small businesses in the United Kingdom. 

Ivo talked about how you have to tailor a program to business needs, the difference between learning and teaching and the need for 180 degree change in the way that we think. He gave the example of the government building agency with over 1,000 staff members and how they developed programs for that. He told us that the programs were designed around different styles of learning and how these could be used in an appropriate way and matched with the students and the participants on the executive education programs to make sure that the learning was optimized.
Event:
19th CEEMAN Annual Conference: Management Education in a Changing World: Are We Ready for the Challenge?
Categories:
Filmed:
September 2011
Published from:
October 2011
Citation:
Robert Whieldon, Workshop 1: Business in Search for New Learning and Educational Inputs - feedback by the moderator,
Accessed: January 23 2018,
Available at: http://video.ceeman.org/lectures/641/2011_ceemanac_tbilisi_whieldon_bsnleif
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